A Look at the Think and Grow Rich Challenge Affiliate Program

<markdown> Hey, let's talk about something that's always on my mind as a side-income blogger: finding good affiliate offers. Honestly, it can feel like a full-time job just hunting for products that are easy to promote, actually convert, and don't make you feel like a sleazy salesperson. I've been looking at a new opportunity that caught my eye, and I wanted to walk you through it—it's the **think and grow rich challenge affiliate program**. It feels a little different from the usual stuff, so I figured we could break it down together.

So, What Is This 'Think & Grow Rich Challenge'?

Okay, first things first. This whole thing is built around one of the most famous self-development books ever written, Think and Grow Rich by Napoleon Hill. We're talking about a book that has sold over 100 million copies, so its ideas have some serious staying power.

The offer itself is a free, 3-day live challenge hosted by Russell Brunson. If you've been in the online business world for more than five minutes, you've probably heard of him. He's going to be teaching the core principles from the book and how people can apply them to their own lives and businesses.

Here's the part I thought was really cool: it's not just Russell teaching. He's apparently gotten his hands on old archive footage of Napoleon Hill himself teaching these concepts. So people who join the free challenge will actually get to see and hear from the original author, which is pretty unique. The challenge itself runs live every week from Wednesday to Friday.

Why I'm Excited About the Think and Grow Rich Challenge Affiliate Program

Honestly, finding an affiliate offer that works for almost any audience is like finding a unicorn. So many products are super niche. If you're a food blogger, promoting a SaaS tool for programmers is a tough sell. If you're a fitness coach, selling a course on crypto probably won't land with your people.

Here's the thing, though. The creators of this program make a really good point: pretty much everyone, regardless of their background or what they're into, wants to improve their life. They want more financial stability, more freedom, or just a better mindset.

This means whether your audience is into health and wellness, coaching, running an agency, personal finance, or even crafting... the core message of "thinking and growing rich" is broad enough to resonate. It's not just about money; it’s about personal development. That universal appeal makes it way easier to promote without feeling like you're going off-brand.

The other major factor is the potential for recurring revenue. Instead of just getting paid once for a sale, this program has a membership component. This is huge for building a more stable side income. If you want a deeper dive on why that's so important, I wrote a post explaining it all here: /blog/recurring-commission-affiliate-programs-explained.

How the Promotion and Funnel Work

This isn't just a "send traffic to a sales page" kind of deal. It's a multi-step process, but it's actually pretty simple from our side as affiliates. Russell and his team do all the heavy lifting and selling.

Here's how it breaks down into three phases.

Phase 1: Promote the Free Challenge

Your main job is to get people to sign up for the free 3-day challenge. Since it's free, the barrier to entry is super low. You're not asking your audience to buy anything; you're offering them a free resource based on a world-famous book.

Now, here's where the first commission opportunity comes in. After someone signs up for free, they land on a 'Thank You' page. On that page, they're offered a chance to upgrade to a VIP experience. The VIP upgrade includes a free physical copy of Think & Grow Rich, plus two other unpublished books by Napoleon Hill.

More importantly, it also includes a 30-day free trial to the "Secrets of Success" membership site. After the trial, the membership is a monthly subscription, and this is where you can start earning recurring commissions. The goal is to get as many people as possible to take the free challenge, because a percentage of them will naturally take the trial for the membership.

Phase 2: The Live Challenge & High-Ticket Offer

Once the challenge starts, Russell takes over. He hosts it live every week. During the second day of the challenge, he presents a high-ticket course.

You don't have to do the selling—he does. And let's be honest, he's had a lot of practice at this. If someone you referred buys that high-ticket course, you get a commission on that sale, too. This is a second income stream built into the same promotion.

Phase 3: The Cart Close

After the 3-day challenge ends, the offer for the high-ticket course stays open until the following Monday night. This is when urgency and scarcity kick in, and it's often when a large chunk of sales happen.

To help you capture those last-minute sales, the program provides you with email swipes that are designed to convert, complete with countdowns and reminders. You just have to load them up and send them to the people who signed up through your link.

Let's Talk About the Commissions

Okay, let's get to the good part: what you can actually earn. The commission structure has a few different parts, which is great because it gives you multiple ways to get paid from a single referral. Your results will always vary, of course, but here's what the program offers:

• Secrets of Success (Monthly Membership): This is the recurring part. When your referral stays on after the 30-day free trial, they're billed $97 a month. You earn a monthly recurring commission of almost $40 for every member.
• Secrets of Success (Yearly Membership): If a customer decides to pay for the membership annually at $997 for the year, you get a one-time commission of $398.80.
• Think & Grow Rich for Creators Course: This is the high-ticket offer pitched during the challenge. It's a one-time purchase of $497, and your commission for that sale is $198.80.

The mix of a high-converting free offer on the front end, a recurring membership, and a high-ticket course is a really solid model. You can see the full breakdown and sign up here. It's designed to give you both immediate cash flow from the course sale and long-term income from the membership.

Who This Is (And Isn't) For

Like any offer, the think and grow rich challenge affiliate program isn't a perfect fit for everyone.

This is probably a great fit for you if:

• You have an audience (even a small one!) that's interested in self-improvement, business, finance, or just living a better life.
• You love the idea of earning recurring commissions and building a more predictable income stream.
• You appreciate promoting something of value for free first, rather than going straight for a hard sell.
• You're comfortable with a well-known, high-profile figure like Russell Brunson being the face of the product you're promoting.

This probably isn't the right fit if:

• You're looking for a "get rich quick" button. Building affiliate income, even with a great offer, takes time and consistent effort.
• You're philosophically opposed to high-ticket courses or membership models.
• Your brand is completely disconnected from any themes of personal growth, success, or wealth creation (though as I said, this theme is pretty universal).

A Few Quick Questions (FAQ)

Here are a few questions that came to my mind, so I figured I'd answer them for you too.

Do I need to be a 'make money online' blogger?

Definitely not. In fact, this might even work better if you aren't. The messaging around personal growth, legacy, and wealth is universal. A fitness coach can frame this as building the mindset for physical transformation. A life coach can use it as a tool for clients. A real estate blogger can position it as the foundation for building wealth through property. The angle is flexible.

What am I really selling?

Here’s the thing: you’re not really selling anything directly. Your main job is to give away a free seat in the challenge. That’s it. Russell and his team handle the entire sales process for the VIP upgrade, the membership trial, and the high-ticket course. This takes a ton of pressure off you as the affiliate.

Is this complicated to set up?

No, it seems very straightforward. The first step is to sign up to be an affiliate. Once you're approved, you get your unique tracking link. From there, you just use that link when you tell your audience about the free challenge. The program also provides resources like email swipes to make it easier. For anyone with questions, they even provide contact info for their affiliate manager, Justin Benton, which shows they're serious about supporting their partners. In my experience, getting started is just a simple sign-up process.

My Final Thoughts

So, here's my take. This is one of the more interesting affiliate opportunities I've seen in a while. It combines a legendary, respected brand (Think and Grow Rich) with a world-class marketer (Russell Brunson) and a really smart business model that benefits affiliates.

The fact that the entry point is a free challenge makes it an incredibly low-risk promotion for your audience. You're leading with value. The potential for recurring monthly revenue is the biggest draw for me, as it's the key to moving away from the one-off commission hamster wheel.

If you're looking for a new, potentially strong offer to add to your promotional calendar that has broad appeal and a solid commission structure, this one is definitely worth a look.

Heads up: that's my affiliate link, so I may earn a commission if you join — at no extra cost to you.

If you're curious and want to add a powerful and evergreen offer to your lineup, I'd definitely recommend checking it out. The sign-up is quick, and you can get your link and start promoting the free challenge right away.

Click here to sign up for the Think and Grow Rich Challenge affiliate program and get your link. </markdown>